How Minglu’s All-in-One Ski Helmet Transformed a Canadian Retailer’s Winter Sales

Our client, Peak Sports Distribution, a leading winter sports retailer based in Vancouver, Canada, was seeking to refresh its safety gear lineup to meet the growing demand for all-in-one, high-performance ski helmets. Catering to a diverse customer base of casual skiers, backcountry enthusiasts, and local ski teams, they needed a product that combined superior protection, comfort, and convenience—all at a competitive price point.

Peak Sports Distribution faced three critical challenges:

1. Product Gaps: Their existing helmet line lacked integrated visor solutions, forcing customers to purchase goggles separately, which led to lost sales and customer frustration.
2. Safety Compliance: Meeting Canada’s strict CSA and CE safety standards was non-negotiable, but many suppliers struggled to deliver certified products at scale.
3. Seasonal Inventory: Managing stock during the unpredictable Canadian winter season often resulted in either stockouts or excess inventory, hurting profitability.

We partnered with Peak Sports Distribution to launch our Minglu All-in-One Ski Helmet (the product in the image) as their exclusive premium safety line. The solution focused on three core pillars:

1. Certified Performance: The helmet features a shock-absorbing EPS core, a reinforced ABS shell, and an integrated anti-fog, UV-protective visor—all fully certified to meet CSA and CE safety standards.
2. Inventory Flexibility: We implemented a just-in-time (JIT) delivery model, with regional warehouses in Toronto, ensuring 5–7 day delivery times and reducing Peak Sports’ holding costs by 30%.
3. Localized Marketing: We provided tailored product videos, safety certification documents, and in-store training materials to help Peak Sports’ staff educate customers on the helmet’s unique benefits.

The partnership delivered measurable success for Peak Sports Distribution:

• Sales Surge: Ski helmet sales increased by 58% in the first season, with the Minglu all-in-one model accounting for 70% of total helmet revenue.
• Customer Satisfaction: Return rates dropped from 15% to 4%, as the integrated visor and adjustable fit eliminated common fit and comfort issues.
• Market Leadership: Peak Sports became the first local retailer to exclusively offer a fully certified all-in-one ski helmet, solidifying its reputation as a trusted source for premium winter sports gear.

• Convenience Drives Conversion: The integrated visor solved a major customer pain point, making the helmet a must-have for skiers of all levels.
• Compliance Builds Trust: Meeting strict safety standards was critical to gaining the confidence of both retailers and consumers.
• Agile Logistics Win: A flexible supply chain allowed Peak Sports to adapt to seasonal demand, maximizing profitability.